10:15

• Casual evening

Ten Fifteen captures that floating moment when time slips away. 10:15 AM, but no longer really morning. The air is already heavy, a little murky, caught between smoke and heat in the rock/backstage world. The fragrance settles into this state, slow, diffuse, slightly hazy, where everything seems both calm and tense. It's a nod to those suspended moments on tour, when time shifts, landmarks disappear, and everything becomes a little blurry, slowed down, almost cottony.

From the opening, the atmosphere is set. A soft smoke, blended with woody and slightly spicy notes, with something dry and a little dirty.

Then, the fragrance thickens. The notes become warmer, more enveloping, with an amber facet that softens the whole without cleaning it.

Over time, Ten Fifteen settles into a warm, smoky, and slightly resinous base. The signature is dark, enveloping, and very atmospheric, like a lingering scent in an empty room after someone has left.

Room 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock led him to London, where he performed with his band for five years. Back in Paris, he sought a third language, one that would unite the precision of a pharmacist and the energy of a musician: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was a haunt for touring rock bands. Legend has it that The Rolling Stones guitarist, Keith Richards, threw a television from room 1015, propelling the hotel into rock history. The fragrance became a symbol of rebellion, a banner inspired by musical trends, philosophies, and alternative spiritualities. An olfactory manifesto oscillating between the punk movement, artificial paradises, the sexual revolution, and transcendental meditation. Each perfume tells a specific story: Cherry Punk begins in Vivienne Westwood's boutique, Hollyrose pays homage to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by Studio Flair, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.