Cherry Punk

• Romantic
• Festive
• Evening

Room 1015's Cherry Punk doesn't tell the story of a fragrance, but of a scene. London, King's Road. An overly noisy shop, crackling vinyl, painted leather, disturbing silhouettes. The fragrance captures this energy: a blend of rebellion, style, and raw romance, typical of punk culture. From the opening, the cherry pops. Not a sweet or innocent cherry, but something sharp, almost provocative, enhanced by spices that give it bite. It's direct, in your face, like an attitude. Then, the scene is set. Flowers arrive, but they don't calm anything, they create a contrast. A softer, almost fragile side, like a more sensitive background. Over time, leather settles in. Black, textured, a little dirty, like a jacket worn too often. The cherry becomes darker, almost candied, and the fragrance remains there, between sensuality and rebellion.

Room 1015 is a niche perfume house founded in Paris in 2015 by Michael Partouche, a pharmacist by training and a musician at heart. His passion for psychedelic rock led him to London, where he performed with his band for five years. Back in Paris, he sought a third language, one that would unite the precision of a pharmacist and the energy of a musician: perfume. The name comes from a hotel room. In the 1970s, the Continental Hyatt House in Los Angeles was a haunt for touring rock bands. Legend has it that The Rolling Stones guitarist, Keith Richards, threw a television from room 1015, propelling the hotel into rock history. The fragrance became a symbol of rebellion, a banner inspired by musical trends, philosophies, and alternative spiritualities. An olfactory manifesto oscillating between the punk movement, artificial paradises, the sexual revolution, and transcendental meditation. Each perfume tells a specific story: Cherry Punk begins in Vivienne Westwood's boutique, Hollyrose pays homage to the groupies of Sunset Boulevard, Yesterday imagines The Beatles shaving together in a hotel bathroom. The compositions are signed by Studio Flair, founded by perfumers Amélie Bourgeois and Anne-Sophie Behaghel.