Vanity

• Romantic
• Evening
• Festive
• Casual

From the outset, Vanitas settles into something dense and enveloping, with a true sense of materiality. From the opening, the vanilla appears warm and deep, accompanied by balsamic and lightly smoky notes. The effect is immediate: rich, almost dark, with a sweetness that is never light. Then, the fragrance gains roundness while retaining this intensity. The vanilla becomes creamier but remains anchored in a resinous base that gives it weight and longevity. The overall effect is hypnotic, almost meditative. Over time, Vanitas settles into a warm, soft, and persistent base, where the vanilla becomes smoother, almost melting into the skin, while retaining its depth. The signature is enveloping, sensual, and memorable.

Profumum Roma is an Italian perfume house founded in Rome in 1996 by four siblings: Giuseppe, Luciano, Maria, and Felice Durante. Their story began long before, in a village in Molise, where their grandfather Celestino returned from the war with little to his name. The village peddlers became the most important perfumers in the Eternal City. When the perfume market shifted towards globalization and standardization, the four siblings no longer recognized themselves in it. They felt manipulated, no longer free in their own work. In 1996, they created Profumum Roma. A direct response to uniformity: fragrances formulated with approximately 43% concentration, built around 8 to 10 essential raw materials, one of which has clear predominance, so that each fragrance expresses an emotion rather than a generic accord. Perfumes that evolve on the skin for hours, leaving their mark as much as they accompany you. What one wears with a Profumum Roma is a fragment of this journey: from the mountain village to the streets of Rome. An artisanal house, in the most natural sense of the word.