Go back
Go back

Crème de prune

by Tanguy Guesnet
A sweet and creamy plum, between freshness and comfort. Plum Cream is inspired by a fruit processed into a soft and creamy texture, with the idea of contrast between the vibrancy of plum and something rounder, more enveloping.
Capacity 100ml
150,00€
Regular price 150,00€
Familles olfactives
Boisée
Boisée
Fruitée
Sucrée
Notes de tête
  • Davana
  • Rum Absolute
Notes de cœur
  • Salted Plum Accord
  • Immortelle Absolute
  • Cistus Absolute
Notes de fond
  • Cypriol essential oil
  • Saffiano
  • Oak wood

Occasions
  • Daily
  • Romantic
  • Cozy
Sillage
Powerful
The Fragrance

Plum Cream reinterprets the Japanese plum, better known as umeboshi plum, enjoyed after a long maceration in salt. This salinity reveals umami flavors, the famous fifth taste, interpreted in perfumery through the salted plum, enhanced with rum, davana, and cistus, bringing exceptional complexity and a leathery, fruity sensuality. Plum Cream evokes an elegant, almost gourmand atmosphere, yet with a certain restraint. The plum brings a slightly tart and juicy facet, which adds depth from the start. It is not too sweet, rather balanced, with that slightly dark side of ripe fruit. Then the texture becomes creamier, smoother, as if the fruit were softened by a milky substance. Over time, the fragrance blends further, becoming softer, more comfortable, while retaining its fruity signature in the background. The overall effect remains fluid, with a balance between freshness and sweetness. Symbols of longevity, plums, or dried plums, have been appreciated for centuries for their sweet and tart flavors. The addition of salt enhances their natural sweetness and adds a savory touch.

The brand

Obvious is a French perfume house founded in 2020 by David Frossard, a discreet yet essential figure in niche perfumery. A former distributor who spent over twenty years supporting the emergence of brands like Byredo, Juliette Has A Gun, Atelier Cologne, and Liquides Imaginaires, he founded Obvious after a journey that was as much philosophical as professional. Before perfume, there was philosophy, and it was in Descartes that he found the name for his brand: "évidence" (obviousness), that moment when truth presents itself without needing explanation. His initial conviction was an admission: niche perfumery had drifted. Too much convoluted storytelling, too much ostentation, too many barriers between the scent and the wearer. Obvious is his answer: remove everything that hides, everything that serves to justify a price rather than offer pleasure. The glass is made from recycled glass, the alcohol is organic, the cap is made from cork derived from wine stopper production scraps, and the packaging is cellophane-free paper. Not a communication stunt, but consistency. David Frossard didn't create a green brand; he created an honest brand. Less is more. This is obvious.

You might also like...