Noème Paris is a French haute perfumery house founded in 2018 by Yassin Karim, born in Madagascar into a family of spice and flower exporters. His father was the island's largest vanilla exporter. He grew up surrounded by the scents of ylang-ylang, cloves, and dried vanilla in the family warehouses. This sensory heritage caught up with him in Paris, where he founded Noème with the Franco-Moroccan perfumer Majda Bekkali. The house's name comes from the Greek noema, a philosophical concept referring to what lies behind the subconscious, the unattainable, what no consciousness can fully grasp. Yassin Karim adopted this concept to set a simple and absolute rule: each perfume is named after a place inaccessible to human beings, and no creation from the house should resemble any other on the market. Burning deserts, Mexican crystal caves, marine abysses – places that cannot truly be inhabited, only imagined. The Iconiques collection inaugurates these impossible journeys. The Chaman collection explores another inaccessible territory, that of ancestral rites and ceremonies in Mongolia, with its mystical resins, woods, and spices. Each bottle is topped with an ouroboros-shaped cap, the serpent biting its tail, a symbol of infinity.
